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Bruna Malheiros
The Process
The core objective was to reinforce BM Beauty’s brand authority, translating its elegant and minimalistic image into the dynamic, high-energy format required for YouTube.
I focused on a clean, polished edit, incorporating playful sound design and strategic inclusion of behind-the-scenes moments to enhance authenticity and charm. The final product is a refined, visually dynamic video that successfully elevates the brand’s image while maximizing audience engagement.
